In Europe SNEAKERNESS is the most comprehensive event as far as sneakers are concerned. It provides an international stage for sneaker culture, space to encounter sneaker aficionados and an interested audience, as well as an authentic setting for sneaker and lifestyle brands. On October 10 2009 SNEAKERNESS will take place in Austria for the first time.

For the ones they are simply trainers, but for the others they are THE object of desire, a passion, a fetish and a cultural good. For the latter, SNEAKERNESS is going to be THE must-see event where they can unrestrainedly abandon themselves to vice with like-minded people. Nevertheless, also ordinary trainer-wearers are very welcome to come and assure themselves on-site that sneakers are so much more than just footwear for the daily routine. Collectors, traders, manufacturers, heads and many, many more…all under one roof! But never call em shoes.

EXHIBIT.BUY.SELL.
No matter if Nike, Adidas, New Balance or Puma – it’s all about sneakers. SNEAKERNESS is the first Austrian event for all enthusiasts and fans. There sneakers can be traded, sold or bought at one of the stalls of the hippest Austrian sneaker shops. Rarities, collaborations, exhibitions, exclusive models, lacing schools, art workshops and further specials like sneaker giant Bobbito Garcia aka Kool Love from NYC are reason enough to highlight Saturday, October 10 2009, with a big red pencil.

EVENT DETAILS
BRAND BOOTHS Selected sneaker brands present themselves with exclusive models and collaborations at especially produced booths.

SNEAKERNESS ASKS YOU TO TAKE YOUR PLACE Who wants to trade and sell actively can lease one of the limitedly available sales- and trading-tables for a rental of EUR 50. For further information and advance bookings visit www.sneakerness.com

BOBBITO GARCIA aka Bob Kool Love coined hip hop lastingly as member of the legendary Rock Steady Crew – the founders and ambassadors of breakdance culture. In the years between 1990 and 1998 Garcia discovered and advanced artists like Nas, Big Pun, Wu-Tang Clan, Big L and the Fugees in his radio show The Stretch Armstrong and Bobbito Show – according to the hip hop periodical The Source “The best HipHop Radio Show of all time“. Furthermore, he is the publisher and editor and the streetball magazine Bounce, author of the highly-acclaimed sneaker encyclopaedia “Where’d you get those?”: New York City’s Sneaker Culture 1960 – 1987” and host of the ESPN TV show “It’s the Shoes”. For the 25th anniversary of Nike’s Air Force 1 Garcia designed seven models.

FOOD & BEVERAGES In order to temporarily shake off the eternal companions hunger and thirst, we provide various snacks, hot fingerfood and cold drinks on site.

NIKEiD. STUDIO During Sneakerness cannot only some of the most exclusive Nike models be marvelled at, there will also be the unique opportunity to design a unique personal pair of sneakers in countless combinations of colour and material.

BRANDS
Adidas, Alife, DC, DVS, Element, Kangaroos, Lacoste, Lakai, Nike, Onitsuka Tiger, Pointer, Puma, Pro-Keds, Reebok, Saucony, Supra.

SNEAKERNESS FACTS
Sneakerness, Saturday, October 10 2009, 1PM to 8PM, Alte Markthalle Wien Mitte, 1030 Vienna. Tickets: EUR 5, www.sneakerness.com

SNEAKERNESS AFTERSHOWPARTY PRESENTED BY ERISTOFF TRACKS Saturday, October 10 2009, starting 10PM, Pratersauna, Waldsteingartenstraße 135, 1020 Vienna, www.pratersauna.tv

Eristoff Tracks Floor:
Kerri Chandler (Max Trax, Grei Matter, New Jersey)
Felix Leiter (HUNDRED20)
Rainer Klang (Lost In Music)
willFling (pssst!)
Kido Soon (313)

Sneakerness floor:
Bobbito Garcia aka Kool Bob Love (New York City)
DJ Buzz & Zuzee (Waxolutionists)
JR&PH7 (Supercity, Köln)


ABOUT SNEAKERNESS
SNEAKERNESS is an idea from Switzerland and has already taken place twice; once in Bern in 2008 and in Zurich in the following year – and that, owing to widespread media coverage and well-directed scene-targeted methods of communication, each time with 1,250 visitors from all regions of the country as well as the neighbouring countries. As a consequence of cooperations and strategic partnerships with the industry’s top sneaker brands and specialty media relevant to the global scene, SNEAKERNESS enjoys a high and internationally established credibility, that has already brought the establishment to the sneaker scene and that has advantaged and simplified the intended expansion to further European cities. Apart from Zurich and Vienna, also Hamburg, Warsaw and Amsterdam are being discussed as locations. www.sneakerness.com